Sunday, March 28, 2010

Platinum: Like Gold, Only Better

Why buy gold when platinum is rarer, dearer and far more useful?


Gold might have history on its side, but when it comes to investing in precious metals platinum arguably makes more sense. Platinum is rarer, dearer and just as pretty. What's more, unlike gold, it has an important industrial use in automotive catalytic converters and LCD TV screens. If that weren't enough to recommend the white metal, the launch of new exchange-traded funds makes platinum easier than ever to buy and sell.


How does platinum compare to gold as an investment? It tends to trail its yellow sister when times are bad but outperform when industrial demand recovers. That's been the case in the past three months, as platinum prices have outpaced gold's by roughly 10 percentage points. These days, an ounce of platinum at $1,600 buys roughly 1.4 ounces of gold. That's more than the average of 1.2 ounces last year, according to Bloomberg. Back in May 2008, an ounce of platinum bought 2.4 ounces of gold.

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